The Femme Fatale singer takes to Twitter to encourage fans to 'check out this incredible ... remix.'
By Jocelyn Vena
Last week, Lady Gaga's "Born This Way" got the Bollywood treatment when Indian composers Salim-Sulaiman remixed her feel-good disco track. Now, Britney Spears is feeling the Indian love from entertainment website Desi Hits! and the Culture Shock production team, who put their Bollywood-style spin on "Till the World Ends."
"Check out this incredible Desihits remix of Till The World Ends. I LOVE it!!!" Britney tweeted on Monday about the track.
The swirling take on Spears' hit tune boasts a "Punjabi breakdown" section that features some South Asian-sounding vocals from Culture Shock's Lomaticc and Sunny Brown. The track includes some added Desi flavors courtesy of dholki, dhol and tumbi beats, which are common in Indian music.
"Our goal was to take Britney's smash hit single and give fans a total Desi adrenaline rush," Culture Shock's Baba Kahn explained. "The result is a Culture Shock musical Desi roller coaster that hopefully everyone around the world will want to join."
It seems that Spears' camp was crucial in orchestrating the remix. "We wanted to build an even greater connection between the world's biggest pop star and one of the world's largest audiences," Mark Flaherty, senior vice president of Jive Label Group, says of the reimagined tune. "Britney has been engaged with South Asian culture for many years. From the groundbreaking Bollywood-inspired remix of 'Me Against the Music' to her recent collaboration with Indian fashion designers Falguni and Shane Peacock on the 'Hold It Against Me' video, she has embraced the incredible sights and sounds of this vibrant community throughout her career."
The original version of "Till the World Ends," the second single from Britney's Femme Fatale album, was produced by Dr. Luke, Max Martin and Billboard. At last look, the tune held the #8 spot on the Billboard Hot 100 chart.
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